Overview
Client:
Fiverr Order
Project Type:
Custom
Platform:
WordPress
Industry:
Fashion / Footwear
Services Provided:
- WordPress Development
- Custom Content Architecture
- Gallery & Archive Design
- Performance Optimization
Tools & Technologies:
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WordPress Shoe Gallery - Moshoeka.com
A custom-built WordPress gallery website designed to document and showcase shoe designers and footwear brands from around the world. The platform acts as a visual archive, allowing visitors to browse hundreds of shoes through an elegant infinite-scroll gallery, while each entry links to external retailers for purchase.
The focus of the project was scalability, structured content, and ease of management for a non-technical site owner.
Project Goals:
- Create a clean, image-first gallery experience
- Allow browsing of a large footwear catalog without pagination
- Enable non-technical content management
- Support bulk uploads via spreadsheet
- Keep the site fast, lightweight, and future-proof
- Separate documentation from eCommerce (external purchase links)
Key Features:
- Custom shoe archive with structured data
- Infinite scroll gallery layout
- Dedicated single pages for each shoe
- External purchase links (non-eCommerce setup)
- Spreadsheet-based bulk imports
- Fully responsive design
- Optimized for performance and scalability
Technical Implementation:
Custom Content Architecture
- Created a Custom Post Type for shoes
Implemented custom fields for:
Designer name
Model name
Available sizes
Price
Purchase URL
Image gallery
This structure allows the site to function as a content database, not just a blog.
Gallery & Layout:
Built a custom gallery layout using Elementor
Implemented infinite scrolling for seamless browsing
Designed a reusable card-based layout for:
Shoe image preview
Designer & model information
Price display
Call-to-action link
Bulk Data Import System:
Set up spreadsheet (CSV) imports for rapid content population
Mapped spreadsheet columns directly to custom fields
Enabled image gallery imports via URLs
Reduced manual content entry time from weeks to minutes
Performance & UX:
Lightweight theme setup
Optimized images and queries for large datasets
Mobile-first responsive design
Clean, distraction-free UI for visual exploration
Tools & Technologies Used:
WordPress
Elementor Pro
Advanced Custom Fields (ACF)
WP All Import
Custom archive and single templates
Performance optimization best practices
The Result:
A scalable, easy-to-manage WordPress platform that combines editorial documentation with modern gallery browsing. The website allows the owner to continuously expand the archive without technical assistance while delivering a smooth, visually engaging experience for visitors.
What This Project Demonstrates:
Advanced WordPress architecture (CPT + ACF)
Large-scale content handling
Gallery-focused UI/UX design
Data-driven content imports
Elementor customization beyond basic page building
Real-world problem solving for non-technical clients